Sony World Photography Awards 2010

Shortlist nominations announced

190 photographers – 48 countries – 80,000 images

The shortlist for the 2010 Sony World Photography Awards is announced today, Tuesday 23 February. The list contains the names of 190 outstanding photographers from 48 different countries.  From fashion to music, architecture to current affairs, the Sony World Photography Awards is one of the most comprehensive photographic competitions in the world.

Where style, colour and comfort meet great audio:

Fun, funky new headphones sound as good as they look

· MDR-570: Light, closed-type headphone with high sound quality; comfort fit with pressure relieving urethane cushioned ear pads; available in Black, Orange, Green, Brown, Blue indigo
· MDR-370: Super-light open-type headphone for younger music lovers; comfort fit with pressure relieving urethane cushioned ear-pads; available in Pink, Blue, Green, White
· MDR-EX77 and EX57: In-ear headphones with excellent sound quality and comfort-fit new angled design

Sony highlights digital imaging strategy at PMA:
Ultra-compact new camera with interchangeable lenses, APS-size sensor and AVCHD; more additions to α DSLR line-up

• Ultra-compact new α camera with interchangeable lenses in development for launch 2010
• Additions to mainstream α family and mid-range successor to α700
• New lenses in development including Distagon T* 24mm f/2 ZA SSM 24mm, new Carl Zeiss wide angle lens and Super Telephoto 500mm f/4 G Lens

Better looking pictures, whatever the weather:

Sony’s colourful, super-slim TX5 is the first waterproof Cyber-shot™

· Waterproof, dust-proof, shock-proof, freeze-proof… and just 17.7mm slim
· Intelligent Sweep Panorama for smooth panoramic images even with moving subjects
· 10.2 effective megapixels Exmor R™ CMOS Sensor
· 4x optical zoom with 25mm wide angle and 720p HD movie shooting
· 7.5cm (3”) wide Clear Photo LCD touchscreen

See a clearer picture with new S-Frame

Beautiful, easy-to-use digital photo frames by Sony

· TruBlack technology for rich, high-contrast images and low screen reflections (S-Frame X85/X95)
· 2GB internal memory stores up to 4000 images* (X85/X95)
· Generous choice of slideshow, clock and calendar modes
· Personalise your frame with exchangeable coloured bezels (E75, E73)
· Easy picture sort functions

Latest home cinema range will now include Full HD
3D movie playback from Blu-ray Disc

Eve Arnold is to receive the Lifetime Achievement Award at this year’s Sony World Photography Awards. She will be honoured at the annual awards ceremony in Cannes on 22 April, the day after her 98^th birthday, amongst leading figures of the international photographic community.

New BDP-S470 ready to play Blu-ray 3D  Disc movies,  BDP-S570 fully capable of playing Blu-ray 3D  Disc movies  – welcome to the multimedia Blu-ray experience

· Play 3D Blu-ray Disc movies for amazing, life-like action on a 3D TV
. Connect to the Internet with Wi-Fi and access full-screen Internet videos, and the latest catch-up TV services
. Unique Monolithic Design concept adds a stylish presence and complements new BRAVIA^® TV and Sony Home Cinema ranges.

Sony Corporation, Storage Media Division has signed the LTO5 licensing contract with the Technology Provider Companies (TPC), an industry consortium consisting of Hewlett Packard, IBM and Quantum. This step now allows Sony to start development of its LTO5 Ultrium media.

For the first time ever, a showcase of Sony Design will be revealed exclusively within ZonaTortona as part of the Milano Salone Internationale del Mobile 2010 (14-19^th April).  The exhibition will be a visual insight into Sony’s creative essence and evolving approach to design.