• Full-frame 24.6 effective megapixel Exmor™ CMOS sensor and dual BIONZ processors for detail-packed, low-noise images with high sensitivity up to ISO 6400 (with expanded ISO range)
• Bright optical glass pentaprism viewfinder with 98% coverage
• SteadyShot INSIDE™ offers up to 4.0 steps anti-shake performance with all lenses
• Photo quality (921k dot) 3.0-inch Xtra Fine LCD
• Fast, high-accuracy 9-point AF with 10 focus assist points

• New 12.3/14.2 effective megapixel (α500/ α550) CMOS sensor and new enhanced BIONZ processor for detail-packed, low-noise images with high sensitivity up to ISO 12800
• Auto HDR mode for high dynamic range exposures
• High-speed continuous shooting up to 5fps (with optical viewfinder) and 7fps in Speed Priority mode (α550 only)
• Enhanced Quick AF Live View captures fast-moving action, with Face Detection for beautiful portraits
• Manual Focus Check Live View mode for precise, convenient adjustment of focus and composition
• 90º upward and 90º downward tilt-angle 3” Xtra Fine LCD (α550) and intuitive new interface for clear, simple shooting
• Class-leading shooting stamina (1,000 shots - α500)
• HDMI™ output and BRAVIA™ Sync for control from TV remote

New Alpha A850 with 24.6 megapixels and pro-style features·       

·       Full-frame 24.6 effective megapixel Exmor™ CMOS sensor and dual BIONZ processors for detail-packed, low-noise images with high sensitivity up to ISO 6400 (with expanded ISO range)
·        Bright optical glass pentaprism viewfinder with 98% coverage
·        SteadyShot INSIDE™ offers up to 4.0 steps anti-shake performance with all lenses
·        Photo quality (921k dot) 3.0 type Xtra Fine LCD
·        Fast, high-accuracy 9-point AF with 10 focus assist points

Easy-to-use Alpha A500 & A550 offer enhanced Live View shooting and superb image quality

·        New 12.3/14.2 effective megapixel (A500/A550) CMOS sensor and new enhanced BIONZ processor for detail-packed, low-noise images with high sensitivity up to ISO 12800
·        High-speed continuous shooting up to 5fps (with optical viewfinder) and 7fps in Speed Priority mode (A550 only)·        Enhanced Quick AF Live View captures fast-moving action, with Face Detection for beautiful portraits
·        180º tilt-angle 3.0 type Xtra Fine LCD (A550) and intuitive new interface for clear, simple shooting
·        Manual Focus Check Live View mode for precise, convenient adjustment of focus and composition
·        Auto HDR mode for high dynamic range exposures
·        Class-leading shooting stamina (1,000 shots - A500)
·        HDMI™ output and BRAVIA™ Sync for control from TV remote

Nationwide rollout of Sony 4K digital cinema projectors with RealD 3D in Germany / FTT and Sony to install 56 systems by the end of 2009

 S540 series: First WALKMAN® video MP3 player with built-in stereo speakers for sharing your music
• Digital Linear Phase Speaker System with Virtual Bass and Linear Phase Correction for rich, satisfying sound*
• High quality listening with Clear Stereo and Clear Bass technologies
• Large, bright, high resolution 2.4-inch LCD for comfortable video viewing
• Extra-long battery life up to 42 hrs** audio / 6.5 hrs*** video (17 hrs** audio / 5 hrs*** video using speakers)
• FM tuner with record facility to enjoy radio broadcasts any time
• Available in four stylish colours: Black, Pink, Violet, Red

• S540 series: First WALKMAN® video MP3 player with built-in stereo speakers for sharing your music
• Digital Linear Phase Speaker System with Virtual Bass and Linear Phase Correction for rich, satisfying sound*
• High quality listening with Clear Stereo and Clear Bass technologies
• Large, bright, high resolution 2.4-inch LCD for comfortable video viewing
• Extra-long battery life up to 42 hrs** audio / 6.5 hrs*** video (17 hrs** audio / 5 hrs*** video using speakers)
• FM tuner with record facility to enjoy radio broadcasts any time
• Available in four stylish colours: Black, Pink, Violet, Red

Put more in. Get more out

• New Memory Stick Micro™ (M2™) line ideal for PSPgo: choice of 8GB and 16GB cards
• Huge extra capacity for games, music, films and pictures
• Free Duo-size adaptor included for use on other PSP systems as well (PSP-3000, PSP-2000 and PSP-1000)
• 16GB M2 music promotion – buyers can download 100 tracks for free

• 32GB ideal for stable long-duration HD recording with Handycam®
• Perfect for new Cyber-shot® features including extended video capture and super-fast continuous shooting

Put more in. Get more out

• New Memory Stick Micro™ (M2™) line ideal for PSPgo: choice of 8GB and 16GB cards
• Huge extra capacity for games, music, films and pictures
• Free Duo-size adaptor included for use on other PSP systems as well (PSP-3000, PSP-2000 and PSP-1000)
• 16GB M2 music promotion – buyers can download 100 tracks for free