• 10.1/12.1 effective megapixels (W180/W190)
• Easy to use with convenient shooting functions
• Smile Shutter automatically captures smiling portraits
• SteadyShot and High Sensitivity ISO 3200 for crisp, clear shots
• Seven Scene Selection modes
• 3x optical zoom and 17x/18x Smart Zoom (W180/W190)
• Choice of three colours (silver, black, red)

•Portrait lens DT 50mm F1.8 SAM
•Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
•Ultra slim, easy-to-use flash HVL-F20AM – ideal flash commander for α900
•‘Handbag’-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
•1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)

• Three new easy-to-use DSLR cameras:
- α230 (10.2 megapixels* and 2.7-inch LCD)
- α330 (10.2 megapixels* and 2.7-inch tilt LCD)
- α380 (14.2 megapixels* and 2.7-inch tilt LCD)
• Compact, stylish body for light, comfortable handling
• Quick AF Live View with tilt LCD for freestyle shooting with fast, accurate autofocus and live preview**
• On-screen Help Guide and Graphic Display simplifies operation
• SteadyShot™ INSIDE image stabilisation for crisper handheld shots with any α lens
• HDMI output and BRAVIA Sync for easy connection with BRAVIA™ TV

* effective megapixels
** excludes model α230

•Portrait lens DT 50mm F1.8 SAM
•Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
•Ultra slim, easy-to-use flash HVL-F20AM – ideal flash commander for α900
•‘Handbag’-style carry case, wrap cloth, hand strap and lens cap holder in attractive co-ordinated colour finishes
•1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)

• Three new easy-to-use DSLR cameras:
- α230 (10.2 megapixels* and 2.7-inch LCD)
- α330 (10.2 megapixels* and 2.7-inch tilt LCD)
- α380 (14.2 megapixels* and 2.7-inch tilt LCD)
• Compact, stylish body for light, comfortable handling
• Quick AF Live View with tilt LCD for freestyle shooting with fast, accurate autofocus and live preview**
• On-screen Help Guide and Graphic Display simplifies operation
• SteadyShot™ INSIDE image stabilisation for crisper handheld shots with any α lens
• HDMI output and BRAVIA Sync for easy connection with BRAVIA™ TV

* effective megapixels
** excludes model α230

Sony announced today that following the sensational efforts of a young team in a bid to stop climate change at the Children’s Climate Call last weekend, it will be taking the team of six under its wing to help realise their dream. Sony will work with the team over the forthcoming months to provide technical and engineering expertise to help develop their ‘Forest Guard’ idea to stop the devastating impact of wildfires.

Sony announced today that following the sensational efforts of a young team in a bid to stop climate change at the Children’s Climate Call last weekend, it will be taking the team of six under its wing to help realise their dream. Sony will work with the team over the forthcoming months to provide technical and engineering expertise to help develop their ‘Forest Guard’ idea to stop the devastating impact of wildfires.

• Superb CD-quality audio thanks to Linear PCM support and built-in triple microphones
• Dragon NaturallySpeaking® v10 Recorder Edition software for fast, accurate speech-to-text transcription (ICD-SX800DR)
• Up to 2GB memory for 575 hours recording (ICD-SX800 models)

• Superb CD-quality audio thanks to Linear PCM support and built-in triple microphones
• Dragon NaturallySpeaking® v10 Recorder Edition software for fast, accurate speech-to-text transcription (ICD-SX800DR)
• Up to 2GB memory for 575 hours recording (ICD-SX800 models)

Film Screens in Sony Professional’s CineAlta-4K Digital Projection System